Keyword research is one of the most confusing aspects of online marketing for new people to the business to wrap their minds around. Granted, it is important and useful in many ways, so it is an understandable obsession. Learning the right way to leverage your research into keyword gold will make all the difference in the world. There really are some things that are never, if only very rarely, discussed in forums or seen in ebooks. Most people try the same thing everyone else is doing for keyword research - you need to travel a different path.
Being able to grab and sustain a person’s attention is the key to accomplishing so many things online. As a blogger you want to achieve the fabled sticky blog. When you let people catch sight of your information, your bounce rates are going to drop. If you want Google to see you well and you want your SEO to work in your favor, low bounce rates are the goal. Then, of course, you’ll have the chance to set up strong and solid business relationships as well. So it’s definitely worth it to take the right steps to make your content better.
When you need to use other resources to get ideas for better content, Google is a great place to turn. You may have heard of Google Alerts, but if not then now you have. You have no limitations in terms of the number of alerts you can create and make sure that you set them up to be based on topics within your niche. What will end up happening is that you will have constant news and info fed to you about your niche and the topics that relate to it. If you think about it, it’s easy to see how valuable this is. For one thing, you will save a lot of research time, and you will never be out of something to write about. Keeping a close watch on trends is one of the most important things you can do if you want to always have good and solid and fresh content to serve to your readers. You can do that with Google’s trending tool in combination with Google Alerts. Figure out who the leading experts in your field are because they will have the most information about what’s happening. With this kind of insider information you should be able to write about anything new as it happens. With niche experts, you can comment on pretty much anything they do or say, you can disagree with them and you can write about it. This helps you come up with plenty of relevant and useful content for your audience to use.
If you are truly serious about providing the best content to your audience, then dare to be different. Get offline for your research and go to the real library--this is just one way that you can accomplish this. Probably the best libraries to use are university libraries and for obvious reasons. It will be easy to find high caliber information in these libraries. In fact, if this becomes a permanent process for your projects, it won’t take long (sadly enough) for other online writers to start stealing your content ideas. You should decide to be flattered by this because there’s nothing you can do to stop it.
When it comes to just about anything, most people are too lazy to make the effort at it. Most of them will not take the time to really learn how to write those attention grabbing headlines. It’s also a major reason why so many people outsource the content they need to write. But learning how to really do these things well will make you a better online business person.